The Belgrade showroom is a unique place in the city, which is genuinely gentle by the authentic Belgrade souvenir through pictures, visions and a recognizable Belgrade way of life. This place represents a diverse and spatially complex set consisting of a souvenir and gift shop, bookstore and ticket service.
The authentic souvenir shop offers citizens and guests of the city souvenirs of practical application that were created according to the original solutions of designers and artists inspired by the visual motives of Belgrade. They offer items that appeal to urban access and the design of clear forms: t-shirts, cups, blocks, maps, magnets, bags and a lot of items for personal use and landscaping, created by artists and designers inspired by the scents, tastes, colors and symbols of Belgrade.
The Belgrade showroom also offers rich and varied literature about Belgrade. Monographs, fiction, historical works, maps and guides are valuable for the authentic introduction of the City, despite the popularity of digital content.